Crafting a Winning Delivery Strategy for Food Prepped Shops

Learn to develop a delivery strategy that not only appeals to customers but also boosts your presence in Food Prepped search results.

As a Food Prepped shop owner, you know the importance of branding, marketing, and the presentation of your items. Equally crucial is your strategy for delivery costs. Why? Because delivery pricing is often one of the first details a customer seeks out. It can be the deciding factor between a sale and an abandoned cart. Likewise, we’ve noticed that customers are 20% more likely to make a purchase when free delivery is an option.

While delivery costs are inevitable, incorporating them into your pricing structure is a strategic choice. Additionally, this expense, like the cost of ingredients and packaging, should be considered in your item’s final price.

Let’s delve into strategies to price your delivery competitively and improve your items’ visibility in Food Prepped search with a free delivery guarantee. Remember, setting prices in your shop is ultimately up to you.

Market Research is Key

Customers expect free delivery, influenced by their shopping experiences elsewhere. A competitive delivery price could be the delightful “cha-ching” moment for your shop. With that in mind, here’s how a successful Food Prepped seller optimised her delivery strategy:

Jane, who offers gourmet milkshake powders from her Kent shop, noticed plenty of interest but few sales. Seeking answers, she looked to larger retailers for insights. “Big brands have the budgets to research what works,” she notes. Furthermore, Jane surveyed customers and peers, gauging expectations for delivery costs. She found a trend toward free or low-cost delivery that matched her market’s expectations.

When Jane experimented with free delivery, she considered her shopping habits: “If free delivery is an option, that’s the one I pick.” The result? Her sales increased.

Recouping Delivery Costs

If you choose to offer unconditional free delivery, consider recalibrating your prices to cover delivery expenses. After all, this strategy can satisfy customers’ expectations and maintain your profit margins.

Introducing a Free Delivery Guarantee

Align with buyer expectations and secure prime placement in the Food Prepped app by offering a free delivery guarantee. In essence, this reassures customers that they won’t face extra delivery fees on orders over £35. Learn more about implementing a free delivery guarantee.

Leveraging Minimum Order Amounts

Setting order minimums can encourage customers to buy more. With a £35 minimum for free delivery, you might see an increase in your shop’s average order value.

Firstly, to assess the impact of your free delivery strategy, calculate your current average order value. After introducing the guarantee, monitor changes monthly to gauge effectiveness.

Final Thoughts

Undoubtedly, free delivery can be a compelling part of your marketing strategy, potentially enhancing product value and encouraging repeat business. “It’s about easing the buyer’s decision-making process,” Jane reflects. “A click is all that stands between browsing and buying, and I aim to make that step as easy as possible.”

We’re curious about your thoughts on offering a free delivery guarantee. Share your feedback and experiences in the comments.

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